Monday, October 6, 2008

Country of Origin Labeling (COOL) update

Last week, COOL finally went into effect.

On the Seattle PI blog "Secret Ingredients", Andrew Schnieder writes: "After six years, Congress finally got its way this week when rules requiring meat and fresh produce to be labeled by national origin finally went into effect....But don't begin shopping with a blindfold on. The mantra "Buyer beware" is still very much in play in the grocery aisles because the list of exemptions to the labeling laws that industry demanded and received is lengthy and complex."

In other words, not much has changed. While COOL is now in effect, there are so many loopholes that it's not hard for those in the food industry to slightly alter their product and thus skirt any COOL regulations. Boo! Hiss! Consumers want accountability, not more worthless regulations that don't improve public health or safety.

What do you think about COOL?


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